“Often men confessed to me that my series of naked women caused them, inner terror. But his photos didn’t always stir up the imagination. That’s the motto “Sex helps sell” in action. “Daring” netted tights, a closed black swimsuit, a lit cigarette, and a mask in the form of hare’s ears – Newton clearly knew a lot about provocation! And he must have studied male psychology very well. All kinds of remakes of this photo are still found on the web. And it was only 1975.Īnother symbolic work from this album was a picture of Elsa Peretti on the roof of a skyscraper. Notice the way she looks at a man, focus on her posture, and everything will fall into place. So what caused this reaction? Because, at first glance, the photo looks quite decent. Frankly provocative card with sexiness and dominance, so beloved by Newton. The photo “Woman Examining Man, 1975” made a special noise. However, three years before that the photographer had already epitated the public with his album “White Women, 1976”. One of the scandalous projects of Helmut Newton was “Women into men, 1979”, filmed in the hotel “George V” for the French version of Vogue. Later, other branches of the popular glossy magazine accepted the master’s style. After many years of searching, he began to collaborate with Vogue Paris – perhaps for a country of romance and kissing, his work was what it needed. At first, he tried to make concessions and put on a veil of decency, but then he waved his hand and left Vogue UK. Unfortunately, they were less suitable because they were too provocative for a prim country with a queen at its head.Įditorial orders and moral principles smothered a true photographer in Newton. A year later, in 1957, his photos were interested in the UK version of this magazine. From that turning point on, his career as a photographer began.Įxactly 10 years later, the “Vogue era” came for Helmut Newton: he started working for the Australian Vogue. Neustaedter became Newton, and soon the whole world learned that name. In 1946, Helmut demobilized and changed his name, which brought him so much grief. It seemed as if the darkness would not end. Persecution of Jews (and he was born to a wealthy Jewish family in Berlin), emigration, work as a cleaner for toilets, and as a laborer in a railway and cement factory. Helmut Neustedter had a difficult childhood and youth. In 2000, he presented his native Berlin with a unique collection of XX century celebrity portraits in the number of… 1000 pieces! The number of his awards is off the charts, as is the number of brilliant shots. Later, he will be the one to make the famous portraits of Salvador Dali and Margaret Thatcher. He took the shots of Elizabeth Taylor, Twiggy, Catherine Deneuve, Andy Warhol, Sting, Sophie Lauren, Monica Bellucci, David Bowie, Julia Roberts. So his photographs must have been the pinnacle of photographic art. Helmut Newton lined up every frame, as the architect lays out the plan of the building, taking into account every detail. Pictures “on the verge” – collars, whips, belts blood and provocative poses, indecency in all its decent splendor. In the ’70s his works were called “pornographic chic”, sex and aggression from different angles became a real philosophical study of Newton. The main secret of the popularity of his photographs was the motto “Sex helps to sell”. It is one of the business cards of a famous German master. It was a real honor to work with Newton for any celebrity, and so throughout his life, he created many quite unique photos of famous actors. Even with the advent of color and digital photographs, he remained faithful to the precision of monochrome and provocative aesthetics. The characteristic features of his style – sharpness and clarity of lines. Helmut Newton became a classic in his lifetime. They are like stories that have no beginning, middle, and end”. The master often said that his photographs are himself, his fantasies and desires, and added: “Photography never lies, but mine – always. One of the most famous fashion photographers, Helmut Newton, was sometimes called a man who likes to look at others.
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